Panel discussion: Influencers – curse or blessing?

• Start: 7 pm
• Admission: 6 pm
• Admission: Only 2G
• No entrance fee, but registration is required.
• On the second evening of our theme week, a panel discussion is on the agenda. The focus here is on influencers in the social media world. The discussion will explore the question of whether influencers not only have an influence on people’s buying decisions, but could also have an impact on society as a whole. Influencers usually do not only market certain products, but also show their private life and environment. Here, a central question of discussion is whether they can also indirectly or directly influence political opinion-forming and whether this is a curse or a blessing. Among others, Prof. Dr. Jürgen Franke (marketing professor) and Lea Hartwich (social psychologist) will be present. The exact location will be communicated in the confirmation email.

Registration on the homepage of the Terrassenfest >